"Stylistic: For those who are not familiar with the “Butch Diva” brand, please give us a little background about where the idea came from and what exactly a “Butch Diva” represents?Tiffany: Well, fashion has definitely been my career of choice; I attended The High School of Fashion Industries (following in my mother’s footsteps) and went on to study at FIT, obtaining degrees in Fashion Design and Fashion Merchandising Management. When I decided to start my own label about six years ago, I had a clear image of the type of woman I was targeting. I wanted a bold brand name that portrayed this woman just as clearly to the public. Stirring controversy was the least of my worries, as it’s been proven that controversy sells.
When people hear “BUTCH DIVA”, they automatically wanna know what’s that all about? I get all types of questions like ‘is that a brand for lesbians?’ ‘Is that your alter ego?’ Ha! — and then I go on to explain the logic and then it becomes “ahhhh I see!”. So - it’s like a win win situation as far as exposure. I was confident in what “Butch Diva” stood for, and believed in time, if not right off the bat, it would make perfect sense to the rest of my peers and customers. “Butch Diva” is the term I came up with to describe an attitude, and the way in which women handle their business. It’s the woman doing everything men are doing - but doing it bigger and better, running their own businesses, wearing the skirt and the pants in the relationship, managing their lifestyles in confidence, in touch with the femininity and sexuality, and not allowing anyone that isn’t capable of bringing them up - bring them down!"
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