Wednesday, February 20, 2008
DESIGN WITH A PURPOSE >>> H&M's 'FASHION AGAINST AIDS' PROJECT
H&M wanted to join in on the effort to get young people's attention in realizing the risk of infection applies to everyone and protecting yourself is more than just the sensible thing to do but the necessary thing to do. They rounded up a group of personally chosen artists and designers to create artwork for tank tops, t- shirts, hoodies and so on. Every artist designed at least one piece of clothing, and then H&M produced a Fashion Against AIDS apparel collection - all made of 100% organic cotton and currently selling in stores. 25% of the sales proceeds are donated through DAA (Designers Against AIDS) and YouthAIDS, to raise awareness and prevent the spread of HIV/AIDS worldwide.