...Yes - I think the Marc Jacobs new ad campaign is aesthetically cool to the eye, in which it features celebs such as M.I.A seen above, and Victoria Beckham a.k.a Posh...but ask yourself for a sec, how completely different are these two people? M.I.A vs. Posh?? When branding and marketing yourself, you're suppose to keep a consistent image in which your customer can relate to. Granted, Marc Jacobs is such a universal and well known designer name that he can afford to reach out to celebrities to be the face of his brand and it doesn't matter how total opposite one is from the next, his only point is to prove he can get them...
but No - I don't particularly agree with the marketing scheme no matter how cool of a tear sheet it makes. The fashion Industry is totally losing all sense of being different and being individual. There are no longer models with a different look you've never seen, that have been personally scouted to appeal to the customer, its all about which celeb is gonna model in the next campaign...and how do we relate to celebs?? They can wear whatever they want!
Do you or don't you want to feel that personal attention when spending your money on something?? Feedback welcome...
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