Monday, April 28, 2008


The M·A·C AIDS Fund, the heart and soul of M·A·C cosmetics, was established in 1994 to support men, women and children affected by HIV/AIDS globally. The M·A·C AIDS Fund is a pioneer in HIV/AIDS funding, providing financial support to organizations working with underserved regions and populations. As the largest corporate non-pharmaceutical donor in the arena, the Fund strives to raise awareness of four key issues in the fight against HIV/AIDS: prevention, the link between poverty and HIV/AIDS, access to care, and adherence to medications and treatments. To date, the M·A·C has raised more than $95 million (U.S.) exclusively through the sale of VIVA GLAM lipsticks and lipglass, donating 100 percent of the selling price to the M·A·C AIDS Fund.

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